Online ticket sales report · Event: Saturday, 29 August 2026 · 8 days to go · Affiliate Leaderboard ↗
LKR 6,000,660 revenue · 347 transactions · LKR 9,246 avg
Sales targets ¶
Break even
1,500
851 to go
Budgeted
1,750
1,101 to go
Stretch
2,000
1,351 to go
Gold tier
3,000
2,351 to go
Year-over-year comparison ¶
2024 final
547 online
~2,000 total attendance · LKR 3.6M
2025 final
438 online
~1,500–1,700 total attendance · LKR 4.2M
2026 so far
649 online
1 week before event · LKR 2.9M
Week 1 = first week of sales each year. 2024 opened ~10 weeks before event, 2025 ~8 weeks, 2026 ~16 weeks out.
Weekly targets ¶ — from launch (May 11)
vs Plan = actual weekly sales minus the original ramp target for that week. Green = ahead of plan · Red = behind plan · W14 is the current in-progress week May 31 — 26 sold (exactly hit Gold target ✓) · W10 closed — 18 sold (BE: -75) · W11 closed — 27 sold (BE: -78) · W13 closed — 54 sold, best week since launch (BE: -77) · W14 live (Aug 10–16) — 12 sold, target Gold=322
Based on 302 NIC records from 347 paid transactions (649 tickets) — 60 Invite Tier comps excluded
median 27 · range 19–55
Overview ¶
Average age
27.5
median 27
Age range
20–55
core band 21–30
Male
233 75.6%
of 302 parsed
Female
69 24.7%
of 302 parsed
Ticket buyer countries ¶
Detected from phone country code + passport format. UK buyers include Sri Lankan diaspora. Tourists with local SIMs may be undercounted.
International tickets
36 tickets
5.5% of total · 5 countries
🇮🇳 India confirmed
21 tickets
2 transactions via +91 numbers — influencer referral from India confirmed
🇬🇧 UK cluster
12 tickets
Mix of Sri Lankan diaspora and international attendees
⚠️ Tourist SIM gap
Undercounted
Italian, Spanish and Maldivian tourists using +94 local SIMs detected by name/passport but not fully captured in totals
How each post drove purchases · May 2–Aug 3, 2026
649 tickets sold · 479,844 total views · 201 IG sessions from bio link
Best post
May 2 teaser
42,357 views · 919 shares
Sales from best post
253
tickets in 2 days
Day 2 lineup (Jul 8)
798
engagement · 22,557 views
Recent posts (May 25–30)
16
tickets — W3 in progress
Dashed orange lines mark when a post went live. Bar height = tickets sold that day.
Post-by-post breakdown ¶
Key insights ¶
Audience demographics ¶ · @arugamdays followers · Jun 22, 2026
Follower demographics from Meta. Follower vs non-follower view split and bio link taps are not available via API — native Instagram Insights app only.
Age of followers
Core audience: 25–34 (57%). Closely matches ticket buyer avg age of 27.5
Gender × Age (followers)
| Age | Male | Female | Other |
|---|---|---|---|
| 13–17 | 17 | 1 | 3 |
| 18–24 | 757 | 133 | 90 |
| 25–34 ★ | 1,815 | 423 | 153 |
| 35–44 | 503 | 156 | 55 |
| 45–54 | 58 | 19 | 10 |
| 55+ | 23 | 8 | 1 |
M 25–34 is the dominant segment (1,815 — 43% of all followers). F 25–34 is the largest female cohort at 423 (10%).
profile_links_taps — this field is deprecated and no longer populated via third-party connectors. Confirmed zero across all 43 days pulled. View bio link tap data per post in the native Instagram Insights app → "Content you've shared" → post → "See insights".Purchasing patterns · Origins · Payments · Weather context
Pre-May 21 data adjusted +5:30 UTC→IST
Purchasing patterns ¶ (IST corrected)
Peak hour
1pm IST
220 people — lunchtime
Peak window
12–3pm
49.9% of all purchases
Top day
Tuesday
242 people · 37.3%
Weekday buyers
84.9%
98 on weekends (15.1%)
Hour of day (IST)
Day of week
Without the launch spike, Thursday is now the peak (21%) — Friday (17%), then Saturday (15%) and Wednesday (14%). The Aug 6–7 flash-sale window landed on Thu–Fri and reshaped the pattern.
💡 Recommendation
Post and push at 12:30–1pm IST. 50% of purchases happen in the 12–3pm window — buyers act immediately when they see a notification on their break.
💡 Recommendation
Schedule campaigns for Monday night seeding, Tuesday 12:45pm push. Don't waste budget on weekend posts — 15.3% of purchases happen Sat–Sun — up sharply from launch.
Purchase behaviour ¶
Avg tickets / transaction
1.87
47% buy 2+ tickets
Solo buyers
185
53.3% of transactions
Avg transaction value
LKR 17,293
median LKR 9,200
Repeat buyers (superfans)
25
3 bought 3+ times
Tickets per transaction
Transaction value (LKR)
Two clear clusters: solo buyers (8k–10k) and group buyers (15k–20k)
Payment methods ¶ & origins
PayHere
274 76.9%
LKR 4,743,310 · avg 17,311
KOKOPAY
72 23.1%
LKR 1,250,350 · avg 17,365
Top network
Dialog
64.3% of all buyers
Payment method
KOKO avg LKR 55 higher per transaction — now at parity with PayHere
Mobile network
Dialog dominates — explore SMS/Dialog partner campaigns
KOKO vs PayHere — buyer comparison
KOKOPAY — 41 transactions · 72 people
PAYHERE — 147 transactions · 265 people
Age distribution
Spend bands
Group size (tickets/txn)
⚠️ KOKO has a female problem
Only 15 women (22%) have used KOKO vs 54 (23%) on PayHere. Female buyers strongly prefer paying in full. A targeted Story framing KOKO as "split the cost with your friend" rather than a personal finance tool could shift this.
✅ KOKO unlocks large group purchases
15.3% of KOKO transactions are LKR 30,000+ (4+ tickets) vs 12.0% on PayHere. The instalment plan removes the upfront barrier for groups — LKR ~13,300 three times beats LKR 40,000 at once. Specifically promote KOKO for Gold tier group buys.
🎯 KOKO targets the 26–30 professional
39.1% of KOKO buyers are 26–30 vs 34.8% for PayHere. Mid-career professionals with income but monthly commitments. The pay-later message resonates here — they're not budget buyers, they're cash-flow-aware buyers.
⏰ KOKO buyers are hyper-concentrated at 1pm Tuesday
15% of all KOKO transactions happen at exactly 1pm IST on a Tuesday — 10 out of 72 transactions in a single hour. Tuesday 12:45pm campaigns don't just reach KOKO buyers, they directly trigger them.
Google Analytics 4 · May 11–Aug 21, 2026 · arugamdays.com
102 days · 0 tracked purchases (cross-domain gap)
Traffic by channel — May 11–28 only (early campaign period — not refreshed, Windsor.ai connector down)
Direct / Untagged
432
73.3% — WhatsApp ticket links, Instagram DMs, copied URLs, word-of-mouth shares
Google Organic
75
12.7% — searches like "Arugam Days 2026", "Arugam Bay festival August", "Stefano Noferini Sri Lanka"
64
10.9% — bio link in profile, Story swipe-ups, l.instagram.com referral clicks from feed posts
14
2.4% — facebook.com and m.facebook.com shares, Messenger links, shared posts
Website sessions vs ticket sales ¶ — daily
Blue bars = website sessions on arugamdays.com (GA4). Red bars = tickets sold that day. The headliner reveal (May 20) drove a 79-session traffic spike — the largest traffic day — followed by the best post-launch sales day (May 21: 15 tickets).
UTM-tagged campaigns detected — May 11–28 only
✅ New follower DM automation
new_follower_discount · welcome_message
1 session · May 28 · instagram / automation
Automation is live and getting clicks. Track weekly to measure conversion.
📸 Dirk Andrew post UTM
ad2026 / dirkandrew
2 sessions · May 27 · ig / social
First UTM-tagged creator post. Add UTM to every collaborator link.
| Date | Campaign | Source | Medium | Content | Sessions | Status |
|---|---|---|---|---|---|---|
| May 27 | ad2026 | ig | social | dirkandrew | 2 | Active |
| May 28 | new_follower_discount | instagram / automation | welcome_message | — | 2 | Live ✓ |
| May 29 | new_follower_discount | instagram / automation | welcome_message | — | 5 | Live ✓ |
| May 30 | new_follower_discount | instagram / automation | welcome_message | — | 4 | Live ✓ |
| May 31 | new_follower_discount | instagram / automation | welcome_message | — | 7 | Live ✓ |
| Jun 1 | new_follower_discount | instagram / automation | welcome_message | — | 8 | Live ✓ |
| Jun 2 | new_follower_discount | instagram / automation | welcome_message | — | 6 | Live ✓ |
| Jun 3 | new_follower_discount | instagram / automation | welcome_message | — | 1 | Live ✓ |
| Jun 6 | new_follower_discount | instagram / automation | welcome_message | — | 1 | Live ✓ |
| Jun 8 | new_follower_discount | instagram / automation | welcome_message | — | 2 | Live ✓ |
| Jun 13 | 120248236392050363 | ig / paid | — | — | 4 | Meta paid ⚡ running |
| Jun 16 | return2026 | email / loyalty | — | — | 2 | Email ✉️ live |
| Jun 17 | return2026 | email / loyalty | — | — | 1 | Email ✉️ live |
| Jun 17–22 | back2026 | email / loyalty | — | — | 10 | Email ✉️ live — 2024 winback |
| Jun 21 | 120248236392050363 | ig / paid | — | — | 2 | Meta paid |
| Jul 12–15 | 120250020333390363 | ig+fb / paid | — | — | 11 | 🆕 New campaign ⚡ |
| Jul 6, 13 | (organic) | chatgpt.com / ai-assistant | — | — | 4 | ChatGPT referral 🤖 |
| Jul 16–18 | 120248230163470363 | fb / paid | — | — | 5 | 🆕 3rd campaign ⚡ |
25 of 1,324 sessions (1.9%) had UTM tracking, mostly the IG DM new-follower automation — 25 sessions total since May 28, its most productive stretch yet. A new paid Meta/Instagram campaign (120248236392050363) sent its first 2 sessions on Jun 13 — the first paid traffic recorded all campaign.
Meta paid campaigns · Lifetime to Aug 13, 2026 — Meta connector unavailable Aug 21
Total paid spend
LKR 108,127
19 campaigns · 1.79M impressions · 28,009 clicks
Best CTR — Main Trailer Sales
14.35%
5,371 clicks · LKR 6,370 spend · CPM LKR 170
Highest spend — Main Flyers Traffic
LKR 18,975
1,912 clicks · CTR 1.14% · CPM LKR 114
| Campaign | Status | Spend | Impressions | Reach | Clicks | CTR | CPM | Freq |
|---|---|---|---|---|---|---|---|---|
| Main Trailer Sales | Active | LKR 6,370 | 37,433 | 16,911 | 5,371 | 14.35% | LKR 170 | 2.21 |
| Main Flyers Traffic | Active | LKR 18,975 | 167,094 | 66,128 | 1,912 | 1.14% | LKR 114 | 2.53 |
| FB Only Traffic | Active | LKR 10,000 | 69,322 | 31,674 | 4,467 | 6.44% | LKR 144 | 2.19 |
💡 Main Trailer Sales CTR 14.35%
A CTR above 2% is considered strong for Facebook/Instagram. 14.35% is exceptional — the trailer creative is highly relevant to the audience. This campaign is worth scaling budget.
⚠️ Main Flyers Traffic — CTR 1.14%
The flyer creative is getting impressions (167K) but lower engagement than the trailer. Consider refreshing the creative or reallocating budget to the trailer campaign for the final 24 days.
Run-rate forecast · 649 sold · 8 days to event
historical curve range · 47–63% of Break Even
Run-rate scenarios ¶
Linear run-rate
~697
42/wk continues flat · 46% BE
2024 curve shape
~820
final week = 19% of total · 55% BE
2025 curve shape
~1,241
final week = 46% of total · 83% BE
Most likely range
700–950
2026 opened 16wk out vs 10/8wk · less back-loading expected
Cumulative trajectory ¶ vs targets
Curves are anchored on how prior years actually sold, not on a flat rate. In 2024 the final week delivered 19% of all online sales (104 tickets); in 2025 it delivered 46% (201 tickets). Applying each year’s back-loading shape to the current 589 gives the two upper curves. The caveat: 2026 opened 16 weeks out versus 10 (2024) and 8 (2025), so sales have had far longer to accumulate and a smaller share should land in the final week — which is why the 2024 shape is the more realistic anchor of the two.
How prior years finished
| Year | Campaign length | Final total | Final week | Last 2 weeks | Last 3 weeks |
|---|---|---|---|---|---|
| 2024 | ~10 weeks | 547 | 104 19.0% | 176 32.2% | 217 39.7% |
| 2025 | ~8 weeks | 438 | 201 45.9% | 257 58.7% | 291 66.4% |
| 2026 | 16 weeks | 649 to date | 8 days remaining — W14 closed at 52, W15 at 20 through 4 days | ||
⚠️ The linear projection understates
Neither prior year sold at a flat rate into the event. Both spiked hard in the last 7 days. A flat 34/wk assumption ignores the single most reliable pattern in this event’s history.
📈 What the final week needs to deliver
To hit break even (1,500) from 627, the remaining 8 days need ~851 tickets. 2025’s final week alone delivered 201 on a smaller base — so BE requires roughly 4.2× the best week this event has ever had.